DeNovo Beverage


Creative Direction, Design, Illustration


Brand Identity

DeNovo Beverage is the first and only brewery based in Monmouth, Illinois. DeNovo is a latin phrase meaning to 'start from the beginning'. In turn, the logo mark incorporates the three essential ingredients for brewing beer; wheat, hops and water. Those 3 ingredients then fuse together to form a distinctive 'D', for DeNovo. In the future, those same icons can be broken out and used to form geometric patterns and shapes. 

This is an ongoing brand project, so continue to check back often for updates as new beers and collateral roll out.